Our Story

Fugu is led by Founder and CEO, Isaac Atlas, and Co-founder David Lifshitz. The pair were frustrated with the suitcase options available to them, and made it their mission to create a smarter and more convenient suitcase. They brainstormed about ways to build a more flexible solution, and came up with the expandable suitcase. Isaac and David worked with some of the brightest minds in the industry, and after months of hard work and dedication, brought their idea to life.

The Fugu team consists of creative and professional engineers and designers, that put thought into every detail and feature in their bags. Everyone on the Fugu team shares a love for travel, and the desire to save time, money and space. They’re passionate about freedom and flexibility when traveling, and nothing gives the Fugu team greater satisfaction than combining the things they love most– travel, entrepreneurship and brilliant innovation!

Our Vision

We want to make the experience of traveling more pleasant by offering our customers an intuitive and smart suitcase that gives them the freedom and flexibility they deserve.

Isaac Atlas
Isaac Atlas
CEO & Co-Founder

An entrepreneur who lives and breathes creativity, Isaac has invented various patents aiming to better people's everyday lives.

 David Lifshitz
David Lifshitz
CFO & Co-Founder

A passionate professional with the ability to detect incredible business ideas from the start, David has been in the finance and business industry for over a decade.

Omri Benhanan
Omri Benhanan
Marketing & Operations Manager

A communications specialist with vast marketing knowledge, Omri has particular experience working with international conglomerates.

Mila Ratner
Mila Ratner
Graphic Designer

An illustrator with an extreme passion for creative and aesthetic presentations, Mila has been brining brands to life for years.

Gustavo Turkieltaub
Gustavo Turkieltaub
Principal Designer

Principal designer at TRIM INDUSTRIAL DESIGN, he has worked with important medical and consumer electronics products since 2002, amongst them top leading companies such as Intel, OrCam and Mobileye. Offers advanced industrial design with the highest attention to detail.

Andres Wainstein
Andres Wainstein
Principal Designer

Principal designer at TRIM INDUSTRIAL DESIGN. Worked with important medical and consumer electronics products since 2002, amongst them top leading companies such as Intel, OrCam and Mobileye. Offers advanced industrial design with the highest attention to detail.

Our Mission

We aim to give travelers the choice to do what they want, how they want. Whether it’s by only bringing a carry-on and then expanding it into a full-size suitcase, or if it's by bypassing expensive baggage fees – it’s up to you!